Content strategy for the effective use of user-generated content

The internet is full of pages and content populated by the opinions of subject matter experts, editors, and writers; opinions that we trust, that we debate over, learn from and absorb. Their opinions, however excellent, are shaped by their experiences. It is their perspective, backed by research of course, but the world as they see it, possibly coloured by their conscious or subconscious biases. Plus, it is often difficult to differentiate honest opinion from sponsored content. User-generated co
Read more...

;